60 YEARS OF PASSION
René Haussin founded SUPERDIET in 1961 in the town of Denain in the north of France between Lille and Valenciennes.
Our naturopathy roots
In 1956, René Haussin bought a food and delicatessen store in Denain, France. He began to suffer from pain after renovating the store. He consulted a doctor but nothing relieved the pain.
He started to get interested in the effects of diet and plants and decided to change what he ate and his lifestyle. He gradually saw results and his pain was relieved: from then on René Haussin was convinced of the benefits of plants. He continued to take interest in alternative medicine and particularly naturopathy, a holistic practice that focuses on overall wellness. He qualified as a naturopath and his first consultations encouraged him to continue. He then discovered radionics and received first prize two years running in the annual competition organized by the Club de Radiesthésie de Valenciennes in France.
In 1961 he decided to buy a machine to make tablets from flower pollen. He began making the tablets that he was soon selling in his store and by mail order throughout France. That is how Superdiet began!
René Haussin was ahead of his time and quickly developed a network of like-minded partners interested in organic produce.
He continued to develop other products in Denain. They included capsules and phials. He bought his ingredients from local market gardeners, creating – unknowingly – the first regional network of local producers (Solidarity-based partnerships) and the first organic Superdiet products before the organic agriculture certification was created in 1992.
Since, most of our products reflect our origins. They are made with certified organic plants, fruit and vegetables and we continue to have strong alliances with other like-minded producers. Most of our products – phials, capsules, tablets and powders – are made according to naturopathy principles.